25 Jul Helping Brandels Gain 400% Increase In Online Sales
Brandels, a partner of Booth Dispensers Ltd, are a long established client of Northern Monkey and asked us to help them with developing a revamp of their dated ecommerce platform. Their previous website was old, out dated and did not showcase their company or their USP’s. In addition to this the website navigation was clunky to use as a result of years of growth and constant changes being made to the website.
We took the base elements out of their existing website which we created some 4 years ago as these were still relevant to the company. Also many of the products had remained unchanged which made populating the new site much easier than by manually entering all of their products one by one on an individual making the project quicker and easier.
We made the new design look more modern, cleaner and easier for their customers to place an order with them either online or via the phone. Mobile users made up a large percentage of their online customers so we specifically designed the mobile version to be fully responsive and render correctly on all phone types, which has also made a dramatic difference.
Since we re-developed the Brandels’ website, their online sales has more than quadrupled in the first 6 months of the site going live and this just goes to show that its vital that websites are periodically rebuilt. At Northern Monkey we recommend that all of the websites we produce have a shelf life of approximately 3 to 4 years before needing either a major overhaul or a full new rebuild. In our industry the technology behind our websites and the way that people buy online changes daily and its key to reflect this in your website. In this case study it proves that the visual appearance of your website and the experience that the user has, is a huge important factor for your business.
We look forward to continuing to work with the guys at Brandels and we hope to achieve further gains for them in the coming months.
Don’t let your dated website hold your business back; make contact with us today for a free, no obligation marketing review at a time and location convenient to you.