It’s time-consuming, pointless and nobody really reads them anyway, right?
Using your sites blog page can sometimes feel like a waste of time. Everything important you already share on social media. Why blog when you have Facebook?
Believe it or not, having an active blog on your website can be a huge asset to you and your customers! Let’s take a look at how and why.
Blogs can be about anything. While it’s recommended to keep them within a theme, especially for niche businesses your blog doesn’t have to be restrictive. It can be anything from your opinions on a relevant news story to some plans for expansion in the near future. They don’t even have to be long. They just have to be regular.
Having a regular blog on your website sends an instant message to customers. This is an active site. The people working here are engaged and enthusiastic. We’re passionate about what we do. We have expertise in this area and we’re prepared to do our research. If you’re posting on your blog it creates a conversational atmosphere which puts customers at ease about calling or making an enquiry.
Blogging can also be a great way to showcase work and work in progress. Without the restrictions of social media platforms, you have full control over how big your images are, where you put videos and what your text looks like. Blog posts are a great way to introduce new clients to how you do business, how you work and how creative you can be!
But the benefits aren’t just for potential customers. Blogging on a weekly or monthly basis can become a valuable routine for employees. It gives them an opportunity to express their opinions and expertise on certain topics. It creates a sense of community in and around your business.
I can do all that on Facebook though. Why should I waste time blogging about things I’ve already posted about?
Let’s address the social media problem. Many companies prefer to use Facebook to spread news and events rather than a dedicated blog. The problem, of course, is no matter how fancy you try and make your post look, at the end of the day it’s still a big block of text. We go on social media to switch off for a while. To watch videos of cute dogs doing dumb things. Nobody wants to read two pages on how well the launch of a product went or what the benefits of using your services are. Facebook is a one-paragraph kind of place, other platforms even less.
That doesn’t mean social media shouldn’t come into the equation. If you link your blog posts through social media then you’re not just bringing attention to your article, your driving traffic to your site and your company. A catchy title, a short description and a nice big picture or graphics and you’ll be amazed at how many more potential clients end up on your site.
How often you blog and what you blog about is completely up to you. The important thing is that you look like people who care about their company and the services they provide. Get writing, enjoy it and revel in the benefits!