30 Nov Today is Cyber Monday
Today is Cyber Monday, but what is it and where did it come from???
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. The term “Cyber Monday” was coined by Ellen Davis, and was first used within the ecommerce community during the 2005 holiday season. According to Scott Silverman, the head of Shop.org, the term was coined based on 2004 research showing “one of the biggest online shopping days of the year” was the Monday after Thanksgiving (12th-biggest day historically).Retailers also noted the most significant shopping period was December 5 through 15 of the previous year. In late November 2005, The New York Times reported: “The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked.”[At the time, a lot of people had slow Internet at home. And so Cyber Monday was born.
Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, it has become an international marketing term used by online retailers across the world. It wasn’t until 2009 that it really hit the UK and according to a 2009 The Guardian article, UK online retailers are now referring to “Cyber Monday” as the busiest internet shopping day of the year that commonly falls on the same day as the US Cyber Monday and from there on its always been here.
Northern Monkey Creative Media have been developing e-commerce since 2005 and each year since we seem to develop more and more and with this they become more and more advanced and we love it.
Long live Cyber Monday.