Well this marketing plan wasn’t well thought out now was it…

Malaysia Airlines is apologizing after starting a promotional campaign that asked customers to name their bucket list travel destinations.

Many criticized the idea of a bucket list — which contains items or activities a person wants to complete before they die — because of the airline’s connection to the worst two airline tragedies this year. Between the disappearance of Malaysia Airlines Flight 370 and the shooting down of Flight 17, a total of 537 lives were lost.

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