Learn how to Drive Traffic To Your Website
Create Powerful Headlines
One of the first things you can do to drive traffic is to use effective headlines. Search engines read the headlines on the website and determine if the information the post contains is relevant or not. Articles that contain beneficial information and powerful headlines bring in traffic. Powerful headlines make your blog stand out from the rest to earn more visitors.
WordPress offers to translate article headlines from meta titles for the pages. Meta titles indicate the topic of your blog posts for Google and other search engines.
Optimise Keywords within your pages
Next on our list to drive traffic to your WordPress site is to optimise your content with keywords. Keywords are an essential part of bringing meaningful traffic to a site. Keywords are the words and phrases that site visitors use to find the information they need. The right keywords for your site are the ones your target audience uses in Google and other search engines.
It’s not a good idea to guess at the keywords needed for your blog posts. Instead, there are free and paid keyword tools such as Google Ads Keyword Planner, and others you can use to pinpoint the correct keywords. With a tool like this, it’s easier to find the right keyword your target audience is searching for. It’s also possible to find keywords that don’t have too much competition.
This is also crucial: your keywords must have excellent traffic with low competition. These keywords and phrases will help you rank higher in the search engines. And these keywords are the best for ranking your blog posts.
Use Social Media
Another way to drive more traffic to your WordPress blog is by taking advantage of social media platforms. You may want to consider using Twitter, LinkedIn, Pinterest, Facebook, Instagram, and others. When you post on these platforms several times a day, it’s possible to give a boost to your website traffic and build a brand.
For this method to be effective, it’s necessary to include social sharing buttons with every blog post you publish. The buttons make it easier for your audience to share the post on social media. The buttons also make it possible for your post to go viral if it gets enough shares. That’s another great way to boost traffic to your site and increase brand awareness.
Optimise WordPress Site Speed
Another great way to drive traffic to your WordPress site is to optimise it for speed. Fast loading times make Google and other search engines happy. Search engines such as Google rank speedier sites higher in the search engines, as faster sites are considered to be high-quality websites. Site visitors are also happier when a site loads quickly.
One way to speed up your site is to ensure your hosting provider specialises in WordPress. Doing so ensures you have the best optimisation features for your site. However, that’s not all you need to consider. It’s also essential to ensure your hosting provider can handle a high number of visitors.
When your site is optimised for speed, blogs and site pages will load much faster. But there’s another area that could be slowing your site down, which could be the images you use. Images are essential on a website, but they must also be optimised for speed. Large images quickly slow loading pages, which can cause your site to rank lower and visitors to bounce quickly to a competitor’s website. You can use a plugin such as Smush, Imagify, or a similar plugin.
Another way to increase speed is by enabling caching on the site. Caching stores your website data locally, reducing the load on the server. The website then loads faster on your site visitor’s device. This is a handy feature, especially if visitors come back fairly often.
Build an Email List
You may want to consider offering a newsletter for your site visitors. A newsletter is a subscription service that notifies site users about new posts on your blog. Some businesses offer free newsletters, while others use email lists as promotional tools, membership, or even to offer an e-course.
Building an email list provides direct access to your site visitor’s inbox. You can share new blog content every time there’s a new article. It’s also a great way to share tips, ideas, special product offers, and so much more.
Creating an email list can be an effective way to increase traffic to your WordPress site.
We can also assist with your email marketing campaigns Via our email Marketing software ‘Mailstats’. Feel free to give us a call to discus more.
Use an Internal Linking Strategy
Linking internally with your site is a great idea; however, it’s essential to only link articles that are closely related to one another. For instance, if you have a pet website, you may want to link articles about what to do if your dog eats peppers to another article about whether peppers are safe for dogs (or not).
Using an internal link strategy helps keep visitors on the site longer and increases page views. And if the content on your blog is valuable, site visitors are sure to return and share the information across social media.
Use Free Giveaways and Contests
Giveaways and contests are another way to bring more traffic to your WordPress site. These are a great incentive to site users. Who doesn’t like to win something for free? For instance, you can set up a free giveaway on the site, but users first have to sign up for an email subscription, leave a comment on your post, share the post on social media or other similar methods.
Here, it’s important to consider the actions of your target audience. What will bring more site visitors to your blog and get them to participate in the giveaway? The giveaway must be something of value to your target audience in order to be effective.
Conclusion
These are a few methods you can use to increase traffic to your WordPress site. More traffic to your site could give your conversion rates a boost, too.
Creating the right content for your site visitors and offering valuable content are the keys to increasing site traffic. Use the effective methods we listed here, and you’re sure to see your traffic get a huge boost
