Ruby Energy is the UK’s leading independent energy supplier, rooted in Fleetwood, Lancashire. We’re dedicated to empowering SMEs nationwide with bespoke energy solutions.
Ruby Energy approached us to design and develop a brand-new website as part of their company relaunch. With a fresh visual identity and modern brand guidelines in place, the new site needed to reflect their bold, forward-thinking direction. Our challenge was to translate this into a digital experience that would set Ruby Energy apart in a competitive market and position them as a leading choice for energy supply.
We began by carefully reviewing Ruby Energy’s new brand guidelines to ensure every element of the website reflected their refreshed identity. Using a clean, modern layout and bold visual elements, we crafted a user experience that feels both engaging and trustworthy—key qualities for an energy supplier.
Our design focused on clarity and usability, allowing visitors to quickly understand Ruby Energy’s offerings and benefits. We developed custom page templates, intuitive navigation, and responsive design to ensure the site looks and performs flawlessly across all devices.
Throughout the build, we worked closely with the Ruby Energy team to maintain brand consistency and deliver a website that not only looks the part but also supports their business goals as they relaunch into the market.
