Introducing an ingenious innovation by Cancool, a visionary company who has revolutionised the way we enjoy refreshments outdoors. Cancool has ingeniously developed a groundbreaking product — a subterranean can chiller. This remarkable invention takes the conventional cooler to a whole new level by seamlessly integrating with the natural environment.


We were approached by the ingenious company Cancool, to help develop a new promotional website to celebrate their incredible invention, Cancool. The subterranean can chiller which is stocked in The Range, needed a brand new technical website to really showcase the product.

The website also had to encompass areas for potential future stockists, along with guidelines on how to use your Cancool!


We crafted an innovative website that harnesses the power of parallax and animation to vividly showcase our client’s groundbreaking product. Our goal was to provide viewers with an immersive experience, instantly conveying the unique features of the underground can chiller. Through dynamic animations featured prominently on the homepage, we take users on a visual journey, demonstrating precisely how the can chiller seamlessly integrates with the earth, ensuring your beverages stay refreshingly cool.

By visually depicting the burying process and the subsequent maintenance of chilled cans underground, we ensure that visitors grasp the essence of the innovation from the moment they land on the site.

Our commitment to creating a compelling online presence goes beyond aesthetics; it’s about communicating the essence of the product in a visually impactful way. Through this innovative website, we’ve succeeded in not only showcasing the unique qualities of the underground can chiller but also in immersing users in an interactive experience that leaves a lasting impression.