McDonald Water Storage is one of the UK’s leading manufacturers of hot water systems with an unrivalled reputation for quality and service. As a privately owned, independent manufacturer of hot water tanks, we are committed to delivering a flexible service which is designed to meet the needs of the current economic climate.
McDonald Water Storage approached us seeking a customized e-commerce system tailored to streamline the purchasing process for water tanks and parts. As a leading UK manufacturer of hot water systems, they emphasized the need for a bespoke solution that aligns with their commitment to quality and service in the current economic climate.
Due to varied and vast amount of parts and products the company acquire, they needed a bespoke filtering system that would enhance the customer journey throughout their website.
In response to McDonald Water Storage’s unique requirements, we designed and implemented a bespoke e-commerce solution with a specialised Parts Finder system. The core of this system revolves around custom fields for products, providing the company with a straightforward mechanism to assign part numbers effortlessly. This tailored approach streamlines the organisation of products and enables efficient searchability, crucial for a comprehensive catalog of water tanks and parts.
As part of the solution, we introduced a secondary website dedicated exclusively to serving as a stand-alone product and parts system. This separate platform is meticulously designed to enhance the browsing and purchasing experience for customers, providing a focused and efficient space. The user-friendly interface ensures intuitive navigation, complemented by comprehensive product information, including detailed descriptions and high-quality visuals. The quick order functionality allows customers who are familiar with specific part numbers or product codes to expedite the ordering process seamlessly.
This innovative solution not only meets the immediate needs of McDonald Water Storage but is also built on a scalable and adaptable architecture. Overall, our approach aims to deliver a robust and user-centric e-commerce platform that aligns with McDonald Water Storage’s commitment to quality and service in the hot water systems industry.