Flexi, a leading manufacturer of Forklift trucks in the UK, approached Northern Monkey Creative Media with a clear vision: to modernise their online presence and align it with their newly updated brand guidelines. With a legacy dating back to 1976 and a reputation for excellence in the industry, Flexi sought to streamline their digital platforms, consolidating their main business website with their Flexi Parts website to create a cohesive and user-friendly experience for their customers.
The primary goal was to bring Flexi’s online presence up to date, reflecting their refreshed brand identity and positioning them as a forward-thinking industry leader.
Flexi’s previous online setup consisted of two separate websites – one for the main business and one for Flexi Parts. The aim was to merge these two entities into a single, unified platform for ease of navigation and enhanced user experience.
The existing Flexi website was described as outdated and cluttered, making it difficult for users to find relevant information. The new website needed to streamline navigation, making it intuitive and user-friendly.
With the introduction of updated brand guidelines and a new logo, it was essential to ensure consistency across all touchpoints, including the website. This involved harmonizing the design elements, color palette, and overall visual identity to reflect Flexi’s brand ethos.
Northern Monkey Creative Media proposed a comprehensive solution that encompassed redesigning Flexi’s website from the ground up. This involved:
The result of this collaboration is a state-of-the-art website that not only meets Flexi’s objectives but also exceeds user expectations. With its sleek design, intuitive navigation, and seamless functionality, the new Flexi website sets a new standard for online excellence in the industry. By consolidating their online presence into a unified platform, Flexi is poised to enhance customer engagement, drive sales, and solidify their position as a leader in warehouse solutions.
