Fact: Website speed went from a “nice-to-have” to a ranking factor.
In the last decade, performance has become critical, not just for users, but for search engine optimisation and ultimately revenue. A delay of just 1 second can significantly reduce a websites conversion.
Fast isn’t a feature anymore, it’s the baseline that needs to be met.
Stat: 53% of users will abandon a website if it takes longer than 3 seconds to load.
This shift in user expectations has redefined development priorities over the last decade. Performance is no longer technical, it’s business-critical.
This is why at Northern Monkey we only use UK hosting, providing a greater speed advantage over servers held abroad.
