SEO is changing as people increasingly use ChatGPT, Google AI summaries and other AI tools to find businesses, but is your website ready for AI searches. Websites now need clear structure, useful content, FAQs, schema and strong authority signals so AI systems can understand and reference them.
Your website might rank on Google… but can ChatGPT actually understand it? AI-driven search optimisation is one of the main priorities for web teams in 2026.
More potential customers are now using ChatGPT and AI-powered search tools to find businesses, compare services and get recommendations.
So the question is no longer just “Does my website rank on Google?”, it’s also “Can AI clearly understand what my business does?”
Your website needs to make it obvious:
- Who you are
- What services you offer
- Where you work
- Who you help
- What makes you different
- The questions your customers regularly ask
Good website structure, strong service pages, FAQs, useful content and the right technical setup all help search engines and AI platforms understand your business properly.
SEO isn’t going anywhere — but it is changing. Businesses that start adapting now will be in a much better position as AI search becomes part of everyday life.
At Northern Monkey, we’re already looking at SEO, AEO and website content together to make sure our clients aren’t just visible on Google, but are also ready for the next generation of search.
Is your website ready? If you aren’t sure, get in touch with us today.
#SEO #AEO #WebsiteDevelopment

